Thanks to the LIVE streaming partner, the Indian Premier League in 2023 (IPL2023) will be bigger and better than ever before. According to Exchange4media, Jio plans to stream the IPL for free. A free live stream of IPL 2023 will be provided by Jio to reach a larger audience.
Live streaming of IPL 2023 will be available on the Jio Cinema App thanks to Viacom18-Reliance, which has acquired digital broadcast rights from the Board of Control for Cricket in India (BCCI).
This season, there will be two separate MEDIA RIGHTS Partners for the first time in IPL history. The Indian Premier League will be broadcast LIVE on both Star Sports Network and Viacom18 in 2023. This season, the streaming partner is reportedly planning to take a different approach to attract advertisers. It is Viacom18’s intention to sell its inventory in a similar way to how it is sold on television rather than selling through advertising impressions.
The ruling is expected to result in a different IPL season this year. In a recent announcement, Jio Cinema announced that this year it would provide free live coverage of the IPL. This new league will reach a larger audience thanks to its inclusion of other languages.
JIO to Stream IPL 2023 for Free
This season, IPL will have two different media rights partners for the first time in its history. There will be live streaming on Viacom18, as well as live broadcasting on Star Sports Network for IPL 2023.
Jio will make the matches available in 11 different languages, including Bhojpuri, Tamil, and Bengali, unlike Disney+ Hotstar.
LIVE Streaming of IPL 2023 was limited to 6 languages including English, Hindi, Tamil, Telugu, Malayalam, and Kannada
According to the information available, Viacom18 plans to stream IPL 2023 live in 11 languages
Bhojpuri is now included in the new list of languages, which is the second most spoken language in India after Hindi. IPL will also be streamed live in Bengali and Gujarati in addition to English.
A bid of INR 23,758 crore was made by Viacom18-Reliance for packages B and C in the June auction of broadcast rights. IPL live broadcast rights remain in the hands of the Star network in India.
As a result of this latest move, the IPL is likely to be a game-changer this season, since Sports18 is adding the Jio app to its offering, allowing it to reach more than 500 million people.
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